Women-Only VC Invests $ 8 Million in Behavioral Science Start-Up to Help School Districts Tackle Chronic Absenteeism | New

REDWOOD CITY, California, September 1, 2021 / PRNewswire / – Student absenteeism has reached crisis levels during the COVID pandemic, with students and families facing significant barriers to learning. EveryDay Labs, which works with thousands of schools to increase attendance rates through behavioral science, today announced a $ 8 million Series A funding led by Rethink Impact, the largest US-based impact venture capital fund investing in women leaders using technology to drive social impact.

“Improving attendance is one of the most fundamental ways to support learning recovery and get students back on track academically,” said Jennifer kretschman, MTSS Director of the City of Sacramento Unified School District. “This is clearly essential during COVID, but frankly it’s an issue we all need to address in ‘normal times’ as well. EveryDay Labs is instrumental in this strategy for us. ”

Although absenteeism is predictive of lower academic performance and results in dropout rates 7 times higher, the “attendance gap” is growing. According to “Current danger: solving the growing crisis of student absenteeism“a recent report from Georgetown University, COVID has resulted in declining student attendance rates in underfunded communities, even as attendance rates for more affluent students have increased.

“This funding is an important step in meeting the needs of district leaders serving millions of K-12 students and families, so that all students have the opportunity to learn every day,” said the CEO of EveryDay Labs, Emilie Bailard. “It’s about generating new knowledge about a pervasive problem and investing in tools that reflect the aspirations of school district leaders and students. “

Even before the pandemic, a growing number of US school districts were harnessing the potential of behavioral science and data to tailor interventions and supports to real-world needs and engage families to improve attendance and student outcomes. On average, districts that partner with EveryDay Labs see a 10-15% reduction in chronic absenteeism.

This investment round, which includes the participation of Reach Capital, Gary Community Ventures, City Light Capital, RedHouse Education, Edovate Capital Bonsal Capital and Copper Wire Ventures, will also support EveryDay Labs’ efforts to develop its communication tools based on research to help district leaders tackle other critical priorities, such as recovering learning, enrolling and connecting vulnerable students and families to resources.

“Emily leads a team that brings advanced analytical capabilities to tackle a thorny challenge at an absolutely critical time,” said Jenny abramson, founder and managing partner of Rethink Impact. “It’s a technology that has already had a profound impact on energy consumption and other major segments of the economy.Todd rogers Finding solutions that improve communication between schools and families, they prove that the educational implications of behavioral science and data can be just as profound and help close the critical attendance gap. “

About EveryDay Labs

EveryDay Labs unites behavioral science, data science and family engagement to reduce chronic absenteeism while enabling educators to optimize student support across the district. Currently supporting over one million students nationwide, EveryDay Labs has avoided over one million absences, increasing student teaching time by over 380 million minutes. The company has been awarded the coveted “strong evidence” rating of Evidence for the ESSA from the Center for Research and Reform in Education (CRRE) at Johns Hopkins University School of education. Learn more about www.everydaylabs.com.

About Rethinking Impact

Rethink Impact is the largest U.S.-based impact venture capital firm investing in women leaders using technology to solve the world’s biggest problems. The Fund invests primarily in companies in the fields of education, healthcare, environmental sustainability and fintech for good. Learn more about rethinkingimpact.com or follow them on Twitter @ThinkImpact.

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