Chicago fast-casual chain opens 2 locations in SF

Photo by Madeline Wells

Chicago-based chain Deep Purpl is opening two new stores in San Francisco.

Vanessa C. via Yelp

Chicago’s fast-casual acai bowl chain Deep Purpl is coming to San Francisco, the San Francisco Business Times reported. The chain’s first two restaurants outside of Chicago open at SoMa, on the ground floor of 55 New Montgomery St. and 345 Spear St.

The New Montgomery Street location, which previously housed a Sushirrito, is set to open the second week of August, with a possible soft opening the week before, Deep Purpl founder Gabriel Fleury told SFGATE. The Spear Street location, which is inside the Hills Plaza business center (home to Google’s San Francisco office), will most likely open in late September.

Deep Purpl was founded in 2020 and has seven locations in the Chicago area. The chain sells beautifully layered acai bowls with toppings including fruit, chia seeds, granola and nut butters, as well as fruit and protein smoothies.

Fleury explained that he decided to expand Deep Purpl to the Bay Area because of the region’s passion for healthy foods, as well as his personal connection: he is a UC Berkeley alumnus.

“We’re going to be bringing a lot of different smoothies and customizable acai bowls, which they don’t have a lot of in the San Francisco Bay Area,” Fleury told SFGATE. “…I studied at UC Berkeley and got to know the area very well, so I thought it was a good opportunity to grow.”

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