Catbird Deploys GiftNow to Improve Digital Gifts This Holiday Season


Giving jewelry can be extremely difficult and time consuming for buyers to assess, personalize, and personalize pieces for the gift recipient. With stores not at full capacity, limited merchandise in displays, and changing hours of operation, digital gifts can be a valuable tool in streamlining the experience and supporting last-minute giveaways by digitally delivering giveaways. within seconds of purchase.

“We founded Catbird to bring joy to our customers, help them select the most special parts and create a truly personalized shopping experience. We are focused on expanding our online giveaways and wanted a technology partner who could keep these attributes intact through digital giveaways; This is why Loop Commerce suited us so well, ”said Rony vardi, founder of Catbird. “GiftNow enhances our styling and virtual gift service by enabling digital product giveaways and providing digital gift cards that meet the needs of our customers. It also allows for the same shopping experience they expect in our physical storefronts. “

Catbird is a producer and retailer of handmade jewelry based in Brooklyn, New York State with three physical stores at New York City. The company works with independent designers around the world to offer unique pieces to its clients. Catbird manufactures its own line of unique jewelry in its Brooklyn studio using ethically sourced gold and conflict-free stones. Catbird is a member of CFDA and No dirty gold.

“Buying and offering jewelry is an inherently personalized experience, but with more and more customers embracing digital storefronts, jewelers are striving to make the experience more special even when the gift doesn’t know the gist. color or styles desired by the recipient and the specific part to be purchased, “mentioned Jennifer muller, Marketing Director, Loop Commerce, a synchronization solution. “Digital gift cards and digital product giveaways need to elicit the same positive value and emotional response as personal delivery of a piece of jewelry, which may not be possible this holiday season. And, GiftNow enables these results on a consistent basis, not just for the holiday season, but all year round. “

GiftNow is an intuitive Gift Experience Management ™ (GXM) platform that manages all facets of gift operations, from gift card activation to gift custody and personalized gift delivery. With GiftNow, gifts can send personalized digital gifts and gift cards in seconds via email and SMS, and recipients can exchange or change their items before they are dispatched. The GiftNow platform has also expanded its set of capabilities to enable promotional gift card programs, including Buy-One-Get-One (BOGO) or Give-One-Get-One card promotions.

To learn more about the GiftNow solution, visit

About Catbird jewelry

In addition to working with some of the world’s most exciting jewelry designers, Catbird designs and manufactures their own Catbird line. Our mission is to create beautiful sparkling jewelry that will bring you joy now and forever. We believe that even very special jewelry can be worn every day. We work in our Brooklyn studio with ethically sourced gold and all stones are conflict free. Catbird is proud to be a CFDA member, Made in New York ™ certified and a No Dirty Gold member.

For more information, please visit

About loop trading

GiftNow, from Synchrony’s Loop Commerce, is a holistic gift experience management solutionMT (GXM) solution that eliminates the friction associated with gifts. With GiftNow’s specially designed GXM platform, donors can send personalized digital gifts and gift cards within seconds via email or SMS. Recipients can redeem or modify the gift on their device before it is shipped. GiftNow enables memorable experiences that benefit gift givers and recipients, as well as corporate gift programs, specialty retailers and high-end department stores, and directly to mainstream brands.

For more information, please visit

About synchronization

Synchrony (NYSE: SYF) is a leading consumer financial services company. We offer a wide range of specialized financing programs, as well as innovative banking products for consumers, in key industries including digital, retail, home, automotive, travel, health and animals. of company. Synchrony allows our partners to increase their sales and retain consumers. We are one of the largest private label credit card issuers in United States; we also offer co-branded products, installment loans, and consumer finance products for small and medium-sized businesses, as well as healthcare providers.

Synchrony is changing what’s possible with our digital capabilities, deep industry expertise, actionable data insights, seamless customer experience, and personalized financing solutions.

For more information visit and Twitter: @Synchrony

Media contacts:

Sriya Karumanchi
Senior Marketing Manager
[email protected]

Farrah Aper
[email protected]

SOURCE synchronization

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