14 promising Israeli startups to watch, according to VCs


In Europe, only the UK, Germany and France have collected more venture capital than Israel this year.

Investors issued checks to the tune of 7 billion euros in 2021 for Israeli startups, a record figure, exceeding last year’s total by nearly 3 billion euros. The country has also hit nine unicorns this year already, including seven SaaS companies.

But with larger fundraisers propelling Israeli startups into great success than ever before, who are the newcomers worth watching?

To find out, Sifted spoke to four of the top VCs in the country. The only rule: the startups they name cannot be part of their portfolio.

Yaniv Golan, general partner at Lool

Lool is a Tel Aviv-based early stage venture capital firm. Golan’s portfolio includes beekeeping startup Beewise and code-free SaaS Lightico.

Diagnostic robotics

The startup applies the most advanced technologies in the field of artificial intelligence to make healthcare better, cheaper and more widely available. The past 18 months have seen an acceleration of the digital transformation in the healthcare sector catalyzed by Covid-19 and we hope that in the months to come we will learn more about how this impressive team played a key role in this regard.

Lifted: € 23.5m

Based: 2017

Last round: Early VC


Empathy is a digital companion to help families organize their affairs after a death. The company was founded by serial entrepreneurs Ron Gura and Yonaton Bergman, both of whom have scale experience, having held senior positions at WeWork, eBay and PayPal.

Lifted: € 39.1m

Based: 2020

Last round: Series A


Sorbet helps businesses deal with the significant financial risk of employee accumulated paid vacation time – roughly $ 224 billion a year in unused vacation days. We love Sorbet’s consumer-centric approach and brand, paired with an innovative fintech solution to help CFOs sleep better at night.

Lifted: € 19.1m

Based: 2019

Last round: Seed

Fabric (formerly CommonSense Robotics)

Fabric’s mission is to help all retailers deliver on-demand e-commerce cost-effectively, so customers can get two-hour delivery from any retailer. Behind it lies a complex business model based on hardware, robotics, software and real estate with a corporate sales cycle. A dangerous cocktail that most founders would not touch. We love Fabric because it typifies the level of ambition we see in a new generation of mission-oriented Israeli founders. With major partnerships with established retailers (including Walmart) and a growing number of its own micro-fulfillment centers in the United States, we believe Fabric is well positioned for hyper growth and mega fundraising rounds for feed it.

Lifted: 124 million euros

Based: 2015

Last round: B series


Organizations generate huge amounts of data, which they must regularly analyze and exploit in near real time. Varada enables large and complex data sets to best serve users and analytical applications by automatically making them extremely fast and instantly operational. This team’s unique approach to sitting in the organization’s data lake gives Varada a huge advantage and I think we will all learn more about the speed of this business in the months to come.

Lifted: 20 million euros

Based: 2015

Tower: Series A

Talia Rafaeli, partner at Kompas

Kompas is a start-up VC headquartered in Copenhagen. Rafaeli is based in Israel and has just launched the first Kompas fund. He has made an investment so far in US smart window startup Tynt.

Talia Rafaeli, partner at Kompas


This cybersecurity company introduces an innovative approach allowing organizations to perform their risk management across all their business applications. Their unique solution brings a new level of analysis of application activity, much more precise and complete. The need to learn application business logic and write specific application rules is removed, while exposure and damage to internal and external fraud activities is minimized, helping organizations reduce costs. risks.

To win

Wint provides water intelligence solutions to enable businesses to efficiently manage their water so they can reduce consumption, eliminate waste, prevent damage from water leaks and reduce their footprint. environmental. At a time when companies are increasingly seeking efficiency and carbon neutrality, a solution that advances conservation is increasingly attractive.

Based: 2011


Fixefy aims to solve the growing complexities of large-scale logistics by creating a unified data source for supply chain invoicing. Fixefy combines machine learning with hard-earned industry experience to protect the integrity of transparent supply chain relationships. The company aims to become the go-to platform for logistics story integrity, supply chain optimization and buyer-seller collaboration.

Based: 2018

QDM Tech

QDM has developed a new generation of commercial superconductors capable of transmitting 10 times the current and 100 times the storage capacity. This technology translates into billions of dollars in savings and reduced green gas emissions, as less additional capacity will be needed to cover transmission losses. QDM’s economical superconducting wires will also enable renewable energy solutions such as fusion reactors, solar fields and wind farms.

Aaron Rosenson, Equal Partner at Aleph

Aleph is a Tel Aviv-based startup venture capital fund. Rosenson’s portfolio includes delivery logistics platform Bringg, data SaaS start-up Coralogix, analytics company Placer, and workforce software platform Centrical.

Aaron Rosenson, Equal Partner at Aleph

Pecan nuts

Pecan’s AI-powered predictive analytics platform puts machine learning in the hands of everyday non-technical users such as analysts and business stakeholders to deliver meaningful insights that solve their problems most difficult and important, without the need for coding or data preparation.

Lifted: € 41.8m

Based: 2016

Last round: B series


Connecteam provides key building blocks for the software solutions that most businesses around the world need to effectively manage their workforce from one place. From small businesses to large businesses and corporations, there is a huge global market for simple, mobile software to manage operations and communications with office-less workers.

Lifted: 33.6 million euros

Based: 2013

Tower: B series


Explorium is a data science platform for quickly accessing, finding and understanding hard-hitting data, extracting and aggregating relevant information to create predictive models. Explorium enables confident decision making.

Lifted: 128 million euros

Based: 2017

Tower: C series

Nate Jaret, director at Maniv Mobility

Maniv Mobility is a venture capital company specializing in transport technologies. Jaret’s portfolio includes B2B SaaS 2trde, mobility startup Fenix, and online grocery distribution company Spider.ai.

Portrait of Nate Jaret, director at Maniv Mobility


Municipal data is scarce, inherently messy, and rarely used. Several startups are trying to help municipalities make sense of it, but Urbanico’s creative business model helps overcome the urban data problem, bridging the gap between the urban data needs of the private and public sectors.

Based: 2019

Last round: Seed

Pretty damn quick

Pretty Damn Quick (PDQ) is the result of a founder who solved the challenges he faced as a small business owner brewing and selling craft beer. Many small businesses today are struggling to get into e-commerce due to the challenges of managing shipping and logistics flows. PDQ has created a platform that offers flexible and powerful e-commerce logistics capabilities while being fully self-service. PDQ will help more and more small businesses, the backbone of our economies, to compete more vigorously with the rhinos.

Kai Nicol-Schwarz is a journalist at Sifted. It covers health tech and community journalism and tweets from @NicolSchwarzK


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